There is no way to avoid the fact that almost all companies, sooner or later, have to include it in their digital marketing activities. And with the demand for digital sellers outpacing the supply, there are many opportunities for those looking to enter this field. So, what’s all the fuss about? Read on to find out more about this wonderful and versatile area. What is digital marketing? In a way, digital marketing isn’t that different from traditional marketing: You have a product that you need to sell, you’re looking for ways to interact with customers to build brand awareness, and ultimately, “close” the sale. Digital marketing involves more roles and skills than marketing, and it is this flexible nature of the job that makes it so much fun. These are some of the general areas that a digital marketing professional is likely to touch during their training or career:
Fundamentals of digital marketing
SEO (Search Engine Optimization)
SMM (Social Media Marketing)
SEM (search engine marketing)
Email marketing
AdSense
Video marketing using YouTube
Google Analytics
Mobile marketing
Affiliate marketing
Content marketing
ORM
It’s a good idea to consider getting trained in at least one or two specialized areas, unless you’re in management, in which case you probably need to know a little about each of them. What are the required skills? The digital economy is discussed in every corner of our lives, and it is certainly not going anywhere. There is a strong consideration in digital marketing compared to traditional marketing. Ninety-three online activities start with a search engine and ensure the continued effectiveness of SEO as a superior marketing strategy, while about eighty American citizens create an online purchase at least once a month. Anyone considering starting or leading a business needs basic knowledge of digital marketing in order to convert customers. There is a huge space for people looking to enter the world of digital marketing and related careers. According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media, which is great news for those toward the creative, social, and business end of the spectrum. For those with a more technical mind, there is still a lot of demand and high income potential for those who specialize in technology such as SEO and SEM, because this is what can be the basis of what generates profits in any business. Content marketing relies on traffic and anyone with the technical knowledge to investigate these patterns is a valuable quality, especially since this type of work is more advanced with the advent of artificial intelligence. Why choose a career in digital marketing? Digital marketing is a profession with a lot of space for technicians, creatives, and entrepreneurs. There are many approaches you can take; It’s best to focus on one or two things you do best, so you can always learn more from there. If you have a business or communications background, you may want to consider getting into management. This is an ever-changing field that is attractive; There is always something new to learn. And if you work in an agency, you will always work with different clients, which means you will never be bored. Beyond that, here are some more reasons to consider this career. There is a digital skills gap: There is a growing demand for people with digital skills, especially in the middle-income group, specifically soft skills, and according to this study, it is most pronounced in the United States. Therefore, continuing training in this field, even if you are not tech savvy, is a good idea to keep for the foreseeable future. Versatility: If you choose a career path or major in this field and decide to pivot later, chances are you only need a little practice to make the change. In this sense, you can make use of existing skills while learning new ones but still be in the same field. Here there are many options and opportunities for continuous learning, as different skills are combined in different ways. Exchange usually evolves: as commerce grows and changes, there is always something new that catches the eye and can continue and learn, whether or not it leads these initiatives. Because there is such a wide variety of professionals working in a given agency, you will likely be working with professionals with diverse backgrounds, and everyone will have to work together to develop marketing strategies. Income: When a job is in demand, it means there is more opportunity to negotiate compensation, whether you work for the company or as a freelance professional. As long as you “show off” your work through the job search process, you can bid more and more as you gain more experience. According to the Creative Group, early-career content writers will likely start with a salary of at least $45,000, and a new SEO specialist will likely earn close to $50,000 to start. Get creative: Not only are there plenty of opportunities for creatives to do their thing in writing, design, and even audio and video production, there’s also plenty of room for everyday creativity in general. You will always have to think of new ways to market products, solve problems, and engage an audience. Practice at your own pace: You can start working on building that specific career right now, from the comfort of your own home and doing it your way. Take online courses, create a blog or website, work on your social networks, get volunteer or freelance work, and be on the right track to building a solid portfolio from the comfort of your home. For most majors, there is no need to spend thousands of hours and dollars in a class; You can really develop your skills and get training in a way that suits your lifestyle. Work with different people every day: you will always find something new to do in this area and you will have someone new to talk to. Whether it’s a new client, a colleague with an outstanding specialty, or finding fun ways to engage and expand your audience, anyone interested in working with people can access the social and business realm of this profession. And if you undergo additional self-examination, you will stay behind the scenes writing or working on the network. What kinds of people excel in this field? All kinds of people can pursue a career that touches on marketing; It depends on your interests in general, it is not necessary to have a very technical training, although if you know something about web design or coding you will probably be ahead of the competition. Since this is a dynamic field that requires continuous learning, it is imperative that you are an entrepreneur, that is, that you are willing to constantly learn new skills and techniques. For this purpose, you must be creative in solving problems. If you are curious, innovative, proactive, a natural leader, adaptable and creative with a good commercial sense; You probably do well in most areas in this field. How do you train as a digital marketing professional? If you already have experience in marketing management, copywriting, internet development, or perhaps stylization, you already have many transferable skills involved in digital sales. You almost certainly have to start your own personal thing and build a portfolio to build your own unique digital presence. It is difficult to be aware of all the recent trends, but having a solid knowledge of the basic principles of emerging trends such as artificial intelligence and virtual reality in the context of how they are used for marketing is an excellent place to focus as well.. You should definitely ensure that your social media streams are aligned with your skills and abilities; In other words, talk about what interests you and learn openly and as much as you can. Start a blog on Medium and join some Facebook groups in your area of interest. You will also need to seek out a complete and reputable training program towards a formal certification in one or more of the central areas. Once you are officially certified, you will have an edge among your peers when it comes to seeking out satisfying opportunities. If you already have experience in marketing management, copywriting, internet development, or perhaps stylization, you already have many transferable skills involved in digital sales. You almost certainly have to start your own personal thing and build a portfolio to build your own unique digital presence.
